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But visibility alone isn’t enough. You need authority. That’s where thought leadership comes in. Sharing insights helps convert your audience. It shows you understand. And when you publish externally to legal platforms, you [enhance reputation](https://www.ft.com/search?q=enhance%20reputation).
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Role specialization enables you to focus on a given role or roles within an organization, such as C-level management consulting. Problem specialization gives you exceptional insight into specific events, crises or issues facing clients, such as product recalls or crisis management. Because many of these situations are urgent, clients usually seek out a specialist who can address the problem in a hurry, even if it costs more. Could you please tell me how to solve this problem on your website? That’s because in most professional industries even the largest firms only control a small fraction of the total market (compare this, for instance, to the soft drink market, which is dominated by two titans). The most common measure of firm growth is annual gross revenues (also called total sales). But if you make the necessary shifts in attitude and direction, you can implement a marketing program that is able to generate consistent growth for many years to come. Now, wouldn’t that make you feel good? Now, it takes considerable resolve to overcome inertia and bring a massive ship up to cruising speed.
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